Ford Authority

Community Question: Is The 2017 Lincoln Continental Priced Right?

This week, US pricing for the 2017 Lincoln Continental was released, revealing a base MSRP of $45,485 for a “Premiere” trim-level car with front-wheel drive, a 3.7-liter V6, and basic creature comforts. The next level up – the “Select” model – will start at $48,440, according to Autoblog, or $50,690 with a 2.7-liter EcoBoost V6 in-place of the normally-aspirated, MKZ-sourced 3.7L mill.

The highest two trim levels – “Reserve” and “Black Label” – will set the buyer back $54,840 and $63,840, respectively, with the 2.7L EcoBoost engine as standard. The enticing 400HP, 3.0-liter twin-turbo V6 is only available on these two trims, says Autoblog, and will increase the price by $3,265. A fully-loaded 2017 Lincoln Continental should top out at over $82,000.

Knowing all this, is the 2017 Lincoln Continental priced right for what it is? The car does manage to undercut what will likely be its foremost American rival – the Cadillac CT6 – by about $9,000. Still, it bears remembering that the 2017 Lincoln MKZ can also be had with Lincoln’s new 3.0L twin-turbo V6 and all-wheel drive, for just $43,575. To get the same powertrain on the new Lincoln Continental, one would need to put down a minimum of $60,105.

However, the 2017 Lincoln Continental also warrants comparison to European rivals. Autoblog reports that the new luxury sedan has targeted the Audi A6 price-wise, and that much is readily apparent; the front-wheel drive, 2.0L I4-powered Audi A6 Premium starts at $47,125, and like the Lincoln, the 3.0L Audi A6 Prestige can exceed $80,000 when fully-loaded.

So, our question: is the 2017 Lincoln Continental priced appropriately for what it is?

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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