Ford Authority

Ford Credit COO Joy Falotico On The Future Of Finance

Joy Falotico, 48, has been Chief Operating Officer of Ford Motor Credit Company since January 1st. Before that, she served as Ford Credit Executive VP of Marketing, Sales, Americas, and Strategic Planning.

As Ford Motor Company begins the transition from common automaker to automotive and mobility company, Automotive News spoke to her earlier in the week to try and capture some of her thoughts.

On the topic of “emerging opportunities” – which can be assumed to conjure Ford’s Smart Mobility Plan – Falotico told AN that the role of Ford’s financing subsidiary is still forming. “As Ford is looking to transition to an auto company and a mobility company, we’re looking at what role the finance companies play in that new world,” Ms. Falotico said. “We’re doing a lot of research on consumer trends, and I think you’ll see some of our experiments that we’re launching in the markets, pilots, where we’re really looking to learn what new financing competencies are needed to support this emerging opportunity.”

Just this month, Ford Motor Credit launched a new program called Ford Credit Link, “where three to six customers have the opportunity to lease one vehicle, and they will use an app to help manage their usage, pay their payments or chat within the group.” The means by which usage and payments are managed digitally might well pave the way for future Smart Mobility endeavors.

When asked about it, Ms. Falotico said that so far, “we are hearing some really good feedback. We’ve had some interesting customers calling the dealers, so we’re excited about the prospects there… We’re excited to see how that manifests.”

For the full interview, check out the original story at Automotive News.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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