Ford Partners With NBA In Sub-Saharan Africa

Sponsored Links

Ford Motor Company of Southern Africa has just announced a multi-year partnership with the National Basketball Association (NBA) as the latter prepares to expand its presence throughout the continent. Under the deal, Ford will be the NBA’s sole automotive sponsor in Africa.

According to website SuperSport, Ford’s partnership with the NBA in Africa will involve participation in events including the NBA Finals, Basketball Without Borders Africa, and the inaugural Johannesburg Jr. NBA League, which kicks-off May 7th.

The Jr. NBA League is a global youth program, teaching the fundamentals and values of basketball to boys and girls in 34 countries.

Sponsored Links

“Ford was integral in staging our first NBA Africa Game [last year], and we are pleased to now welcome Ford as a full marketing partner of the NBA in Africa,” said NBA Africa VP and Managing Director Amadou Gallo Fall. Last year’s NBA Africa Game was the league’s very first on the continent, taking place in August with Ford serving as an official partner.

Mr. Fall continued: “Through this partnership and the launch of our first Jr. NBA League in Johannesburg, we look forward to working with Ford to grow basketball and teach the values of the game throughout sub-Saharan Africa.”

Sponsored Links
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

2017 Ford Fusion Flaunts The Superiority Of Intelligent AWD: Video

A Ford GT40, Two Shelby Cobras, And Three Rare Mustangs Go To An Auction…