Ford Authority

Ford Poised For Success Through 2020, Says Merrill Lynch Study

Business is looking good for Ford Motor Company through the end of the decade, according to a recent study by Bank of America Merrill Lynch, owing to promising product plans.

The study, dubbed “Car Wars,” ranked Ford second out of all automakers, just behind General Motors, and ahead of Honda. As Autoblog reports, the assumption behind the study – whether safe or not – is that car companies do better in the battle for market share when they introduce more all-new products, as opposed to mildly-revised and updated vehicles.

With that in mind, General Motors leads in the Car Wars because the analysis estimates that 88 percent of its sales by 2020 will come from sales of newly-launched vehicles, while Ford is a close second with an estimated 86 percent. The industry average is anticipated to be around 81 percent.

The study also assumes that the truck and SUV segments will become all the more important through the end of the decade, with Ford poised to do well in both. A new Expedition full-size SUV is on the way for 2018, and according to the study, a new F-150 pickup ought to arrive by 2020.

Total US car sales are expected to top-out in 2018 at around 20 million units, according to the study, before declining by as much as 30 percent through 2026. Maximizing sales while the industry as a whole is still on an upswing could bode well for Ford and its rivals.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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