The 2017 Lincoln Continental’s Automatic Welcome Sequence

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Last week, Lincoln Motor Company announced that the all-new, 2017 Lincoln Continental full-size luxury sedan would come equipped with the marque’s own Approach Detection technology, which senses whenever the driver comes within an eight-foot radius of the vehicle with the key fob, and automatically greets him or her with a sequence of elegant lighting events.

Above, we’ve shared a┬ávideo from Lincoln showing exactly what occurs when this automatic welcome is initiated, and it’s pretty nifty.

Granted, the Approach Detection feature on the 2017 Lincoln Continental isn’t entirely new; it first premiered on the MKC luxury crossover for the 2015 model year. Even still, the technology demonstrates that Lincoln understands the luxury segment and how it must deliver not just a product, but an experience. From the gentle, gradual activation of the LED running lights, to the pulsing push-button start in the cabin, to the badge projected onto the ground at the base of each front door, the new Lincoln Continental attempts to do just that.

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Check it out.

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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