Aaron Brzozowski
The all-new, 2017 Ford Super Duty will have every conceivable sort of customer in mind when it launches with a premium, easy-to-clean vinyl flooring option across all trim levels. Previously, only XL and XLT models of the Ford Super Duty offered a vinyl flooring option.
Vinyl flooring in the Ford Super Duty King Ranch and Platinum models will be thicker and more durable. It will feature model-specific designs and clips for floor mats, and will add a level of utility largely absent from previous iterations of the Super Duty’s more premium trim levels.
The demographic of premium Ford Super Duty buyers who might call upon their trucks to perform the odd messy task is one that Ford feels is presently underserved.
“Super Duty customers want a truck that can rival luxury cars in comfort and technology without having to worry about it getting dirty,” says Ford Truck Group Marketing Manager Doug Scott. “Super Duty customers use their trucks in all aspects of their lives – including for work and as a personal vehicle. They want the luxury of a King Ranch or Platinum edition, while maintaining their ability to use the truck for work without fear of ruining the interior.”
The 2017 Ford Super Duty arrives in showrooms starting this fall.
