New Ford Fusion V6 Sport Aims To Woo Buyers Of Performance German Sedans

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The new, 2017 Ford Fusion V6 Sport has conquest in its eyes as it heads to dealers, with a powertrain formulated to make even the most loyal BMW or Audi buyer contemplate jumping ship.

The Fusion V6 Sport has a starting MSRP of just $33,475 – significantly less than what the average customer might expect to pay for a premium German performance sedan. Yet despite the comparatively low purchase price, Fusion V6 Sport buyers will receive a 2.7-liter EcoBoost V6 with 325 horsepower and an even more impressive 380 lb-ft of torque (previous estimates put the torque figure at 350 lb-ft). The engine couples to a 6-speed automatic transmission with paddle shifters, and an intelligent all-wheel drive system.

The idea of seducing buyers away from premium German brands with a sportier Ford Fusion mid-size may sound far-fetched, but Ford has reason to have faith in the strategy. Other recent “Sport” models like the Ford Explorer Sport and Ford Edge Sport have seen remarkable success since their introduction, with one-in-five Explorer Sport buyers coming from recent Audi, BMW, or Mercedes purchases. And, in the case of the Fusion V6 Sport, it’s the sort of car that people have been requesting for some time.

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“It’s not just Fusion buyers who want something hotter,” says Ford Fusion Marketing Manager Wade Jackson. “Owners of other midsize sedans, along with our own dealers, ask repeatedly. So buyers get a 2.7-liter EcoBoost that makes 325 horsepower and a more impressive 380 pound-feet of torque.

“Cross-shoppers will be shocked by the bang for the buck our new Fusion Sport delivers.”

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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