An online configurator for the all-new, 2017 Lincoln Continental luxury sedan has just launched, allowing interested parties to configure and price their ideal full-size Lincoln. You can access it at the Lincoln Motor Company website.
This of course means that the long-awaited return of the “Continental” nameplate is finally upon us, although early rumors that the sedan would revert to a rear-wheel drive layout obviously proved false. The 2017 Lincoln Continental is available with front-wheel drive or all-wheel drive with either a normally-aspirated 3.7-liter V6 or the 2.7-liter twin-turbo V6. A potent, 3.0-liter twin-turbo six-cylinder is available with all-wheel drive only.
Going through the configurator and selecting every available option, it seems that pricing for the 2017 Lincoln Continental in “Reserve” trim tops out at around $76,000, although the website hasn’t yet made the top-tier “Black Label” trim selectable. A pricing guide leaked back in April suggests that opting for the Black Label treatment adds about $9,000 to the base price, although it’s likely that many of the pricey options we selected on our Reserve model come standard on that car.
Even a fully-optioned Lincoln Continental should undercut the luxury sedan’s major target competitor: the Audi A6. That car can push $90,000 when all the bells and whistles are included.