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Early Lincoln Continental Buyers Tend Towards Paid Extras

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Plenty of orders have already been taken for the new, 2017 Lincoln Continental sedan, and Edmunds recently reported on a bit of an emerging trend: that early buyers are tending to opt for pricey optional extras.

For instance, the most popular engine for Lincoln Continental orders so far has been the 2.7-liter twin-turbo V6 – a $2,250 option on the “Select” trim level that’s not available on the base “Premiere” car. According to Edmunds, the $3,105 Technology Package is another popular extra. It encompasses a 360-degree camera, Active Park Assist, Lane-Keeping System, Adaptive Cruise Control with auto stop and go, Driver Alert, Pre-Collision Assist, and plenty more high-tech features that would be just as much at-home on a BMW or a Mercedes-Benz.

The most popular color for the 2017 Lincoln Continental? White Platinum – a $595 option. Available 20-inch wheels have been the most popular wheel option, too, and Lincoln spokesperson Sam Locricchio told Edmunds that there’s been a “strong interest in Reserve with about a 50 percent mix rate.”

All together, the winning combination of Reserve trim level, 2.7-liter twin-turbo engine, Technology Package, White Platinum paint, and 20-inch wheels would wind up costing $59,290 – up substantially from the sedan’s $45,485 base price (both prices include destination fee). That’s before we even get to the equipment that we’d really want, such as the $2,000 all-wheel drive option and $5,000 Luxury Package.

You can build and price your own 2017 Lincoln Continental with the automaker’s online configurator.

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Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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