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Ford F-150 Sales Strong Despite Harsh Chevrolet Silverado Ad Campaign

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Chevrolet last month let fly a harshly critical advertisement aimed squarely at the Ford F-150 full-size pickup and its “easily-damaged” aluminum alloy truck bed, rehashing an age-old rivalry between Chevy’s Silverado and the Blue Oval’s latest half-ton truck offering.

Despite this, the Ford F-150 seems to be utterly undeterred in the marketplace, with sales of the full-size pickup surging nearly 29 percent last month, according to Automotive News. “We had a sensational F-series month, particularly with F-150,” said Ford VP of US Marketing, Sales and Service Mark LaNeve, during a conference call with analysts. “It’s just been a continuation of what’s been a great story with this new product.”

Through the first six months of 2016, the Ford F-150 outsold all eight Ford- and Lincoln-branded car nameplates combined, with 395,244 unit sales to 391,273. The rest of the Ford vehicle lineup fared less favorably, showing a 0.8-percent decline overall from June 2015, with a 12 percent drop in car sales.

Mr. LaNeve said that ads like the one Chevrolet began airing in early June are “not unusual” in the pickup space. The Ford F-150 is “the clear market leader,” he said. “They’re going to try things. They tried this, and the numbers speak for themselves.”

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Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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Comments

  1. William

    Shame they don’t make them in right hand drive, as they do the Mustang ,
    Which we have ordered in New Zealand

    Reply
  2. Ken

    I can’t believe GM gave them that advertising for free… so stupid. GM needs to step up there averting department. emoji ads and aluminum man? Then the guy they picked is ridiculous.

    Reply

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