Ford Authority

Ford Motor Company Files Trademark Application For ‘Transit Courier’

Ford Motor Company has filed two applications to register Transit Courier and Courier as trademarks with the United States Patent and Trademark Office (USPTO), Ford Authority has discovered.

Filed on July 22nd, 2016, the applications specify that the marks will be used in conjunction with the following products:

  • Transit Courier: automobiles, trucks, vans and exterior insignia badges for the foregoing
  • Courier: vehicles; apparatus for locomotion by land, air or water
Trademark Filing Date Serial Number
Courier July 22, 2016 87113200
Transit Courier July 22, 2016 87113287

Ford Transit Courier Trademark Application USPTO

The Ford Authority Take

For the past two years, Ford has been selling a vehicle called Transit Courier (pictured) in the European market. Produced alongside the Ford Transit at the Ford Otosan plant in Kocaeli, Turkey, the vehicle is a B-Series (subcompact) commercial/delivery van riding on Ford’s global B-Car Platform used by the Ford Fiesta and its B-MAX MPV derivative. As such, it is smaller than and slots below the Transit Connect.

2016 Ford Transit Courier 004

As such, we believe that these particular trademark filings by Ford indicate The Blue Oval’s intentions to bring the Transit Courier to the United States. Such a move would result in a three-vehicle lineup for the Ford Transit van family:

  • Hypothetical subcompact van: Transit Courier
  • Existing compact van: Transit Connect
  • Existing full-size van: Transit

Sounds like a great lineup to us. What about you?

Ford Authority founder with a passion for global automotive business strategy.

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  1. Gerald

    I wish that Ford would bring back a Courier pickup based on that platform. A basic pickup with available AWD slotted below their incoming Ranger would do well. I am one who would get one. And they are missing another opportunity not marketing an AWD Transit Connect. There is an untapped market in a small RV Westfalia style as well

  2. Alexander Carabitses

    Surprised that the Transit Custom midsize van hasn’t been brought to the US, especially given the fact that Mercedes sells the Metris midsize van here.


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