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New Ford Super Duty Gets A Nifty, Transforming Cupholder: Feature Spotlight

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Versatility is the name of the game when it comes to the all-new, 2017 Ford Super Duty. Well that, and durability, but that tenet has yet to be observed in the flexible new feature we’re talking about today.

You see, the fourth-generation Ford Super Duty will boast a transformable two- or four-spot cupholder when it launches this autumn. The demonstrative animation below shows what we’re on about; a sliding bezel with two circular holes sits over the front cupholder, providing access to a storage bin on the drivers side of the center console. When more than two cupholders are required, this bezel can be shifted toward the drivers seat, creating two additional spots for beverages.

The Ford Super Duty’s new, expandable cupholder represents a rather smart way of thinking about vehicular storage space, in that the occupants can easily transform it to suit their specific needs at any given time. Being first and foremost a work truck, often accommodating a crew of four or more people, we’re sure that this flexibility won’t go unappreciated.

“Hard working Super Duty customers love having cupholders and storage close at hand,” says Ford’s Truck Group Marketing Manager, Doug Scott. “This innovative and transformable cupholder is another insightful example of how the Ford Truck Team knows truck customers better than anyone else.”

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Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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