• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

2017 Ford Super Duty Starts Shipping From Kentucky Truck Assembly Plant

Sponsored Links

The new, 2017 Ford Super Duty has started shipping from the automaker’s Kentucky Truck Assembly plant in Louisville, Kentucky. The 2017 model-year truck is the first all-new Ford Super Duty in 18 years.

“Super Duty is a very, very important product,” Ford Chief Financial Officer Bob Shanks told analysts last month. “It’s high volume. It’s very high margin.” The truck’s arrival could help change Ford’s fortunes for the better in the US, where the market has cooled more quickly than Ford had anticipated. According to Bloomberg, the automaker originally projected industrywide sales of around 18 million units for 2016, but has had to lower its expectations to somewhere between 17.4 and 17.9 million.

That market slowdown, in conjunction with rising incentives and the expenses inherent in any new-vehicle launch, are taking their toll; Ford’s pretax North American profits slid 4.8 percent in the second quarter. But Ford Executive VP and President of the Americas Joe Hinrichs said at a recent conference that Ford will keep “very disciplined” with regards to pricing and incentives. He conceded that “there certainly are costs associated with the launch period,” but remained optimistic about the new Ford Super Duty’s arrival.

“Once we got past the F-150 launch, we set a record for every quarterly profit,” Hinrichs said. The Ford Super Duty currently dominates the heavy-duty pickup segment with 43 percent of the market.

  • Sweepstakes Of The Month: 2021 Ford Mustang Shelby GT500 plus $25K in cash. Details here.
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.

It's totally free.

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

One Comment

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Still More Excellent Ford Vehicles Announced For ‘Forza Horizon 3’

DualLiner Releases New Camouflage Truck-Bed Liner For Ford F-150