Ford Authority

Lincoln Brand Has Highest Level Of Customer Satisfaction


Lincoln Motor Company has the highest rate of US customer satisfaction of any major automotive brand, according to a study conducted by American Customer Satisfaction Index – a private company based in Ann Arbor, Michigan.

The Detroit News reports that Lincoln Motor Company reigns supreme with an 87-percent customer-satisfaction rating, which is 5 percent higher than its rating last year. Honda is a close second with 86 percent, while Toyota and BMW tied for third with 85 percent. That’s not all; among the Big Three American automakers, Ford Motor Company as a whole ranked first with an 84-percent satisfaction rating, versus General Motors with 81 percent and Fiat Chrysler Automobiles with 78 percent.

To generate its ratings, the ACSI looks at survey responses to three questions: overall satisfaction, how well the car lives up to expectations, and how the car compares to an “ideal.” The answers to those responses are then weighted according to a proprietary system.

The success of both Ford and Lincoln in this study ought to provide some consolation to both brands as US vehicle sales flatten.


Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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  1. Ed

    Back in the mid nineties my Dad passed his 88 Lincoln Mark VII onto me. The car performed beautifully, and biggest problem was need to replace the steering wheel (not the best leather). No issues with the 5.0 V8.
    My 2012 Mustang GT is also a great performer and completely dependable to date. The upper door panel hard plastic though is poor.
    My 2014 Silverdo LTZ crew cab (Company truck) is a mixed bag! So far very dependable and pleasant ride, but…no rear A/C and poor quality leather. The front seats are showing a lot of wear for a non-work (as in construction) truck at only 11,000 miles. And at the price of trucks today, and the significant profit margin to manufacturer, it’s just unforgivable for some of the persistent cost cutting.


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