Lincoln ‘Driven To Give’ Program Has Raised Over $6.2 Million For Charity

Sponsored Links

Lincoln Motor Company’s test-drive-driven philanthropic program, “Driven to Give,” has raised more than $6.2 million since its inception, according to Ford’s luxury division. In the past year alone, the program has generated more than $1.5 million for charitable and educational organizations.

Here’s how it works: local groups and dealerships partner to host Driven to Give events, at which interested customers can come and test-drive Lincoln’s latest luxury cars and utility vehicles. For each participant that test-drives an eligible vehicle, Lincoln donates $20 to the hosting organization. Certain “bonus” vehicles can subsequently be test-driven for another $20 donation, meaning that each potential customer can raise $20 or $40 for charity.

This fall, the all-new, 2017 Lincoln Continental will join the lineup of eligible test-drive vehicles, which might manage to generate an even higher level of interest in the program. “We’re proud that we’re able to contribute to these causes,” says Lincoln Group Marketing Manager John Emmert. “And we’re excited that people will have the opportunity to drive our vehicles, particularly the all-new Lincoln Continental.”

Sponsored Links

Lincoln Driven to Give was launched in 2011. For more information, check out LincolnDrivenToGive.com.

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Is Ford’s Silicon Valley Investment A Slight Against Detroit?

Meet The World Endurance Championship Ford GT Drivers: Video