Ford Authority

‘Shmee’ Approved For New Ford GT… Wait, What’s A ‘Shmee?’

Late last week, “Shmee” from the exotic-car-centered YouTube channel “Shmee150” posted a video containing good news: he’s been approved to purchase the all-new, 2017 Ford GT supercar.

So who, exactly, is this “Shmee” character?

He’s a Brit whose real name is Tim Burton (no, not that Tim Burton), and he operates one of the most successful car-focused YouTube channels around. A quick scan of his personal bio reveals a diverse background, including a stint at an online electronics retail business, some time spent as a ski instructor in New Zealand, and a position at an investment consultancy operating out of London.

At some point in 2010, his “Shmee150” personal brand and YouTube channel were born out of happenstance, and he’s been operating both ever since.

As far as finding Ford GT applicants with droves of social media followers goes, the automaker could hardly have done better than Mr. Burton; his YouTube channel has over 800k subscribers at the time of this writing, and his Facebook page is pushing 2.5 million Likes. With his Ford GT allocation, “Shmee” joins a list of high-profile influencers well-known both within the motoring world, and without, including house-music producer deadmau5, Major League Baseball Pitcher C.J. Wilson, and fellow YouTuber Brooks from the channel “DragTimes.”

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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