Ford Fiesta Base Price Bumped In UK To Accomodate New Ka+

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The starting price of the Ford Fiesta subcompact has been bumped up by some £3,050 as Ford Europe clears room for the new, budget-conscious Ka+ model, according to Auto Express.

For UK buyers, this means that the Ford Fiesta now wears a base MSRP of £13,395 (about $17,400 US). A spokesperson with Ford told Auto Express that “with the Ka+ coming in soon, we want to position the Fiesta further up in the market so as not to cannibalise our own sales.” The spokesperson also said that the base Studio and Style models of the Ford Fiesta make up just three percent of the car’s overall sales; both low-cost trim levels have been axed.

Auto Express anticipates that the Ford Fiesta will have no trouble retaining its status as the UK’s best-selling car. So far this year, the Fiesta has sold in numbers of 71,823 in that market, with the Vauxhall Corsa representing a distant second-place contender at 47,962 units.

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An all-new, seventh-generation Ford Fiesta is anticipated to come along for the 2018 model year.

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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