Ford Motor Company U.S. Sales Decrease 8.4 Percent To 214,482 Units In August 2016

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Ford and Lincoln dealers in the United States delivered 214,482 new vehicles in August 2016, an 8.4 percent decrease compared to August 2015. Ford attributes the decrease to “lower industry volumes”.

Sales of the Ford brand was down 9 percent year-over-year to 205,239 units, while Lincoln sales were up 7 percent to 9,243 units.

August 2016 notes (vs. August 2015, except as noted):

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Ford Motor Company:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 8 percent to 214,482 units
    • Retail sales were down 8 percent to 168,543 units
    • Fleet sales — those to large companies, government customers and rental car companies — were down 10 percent to 45,939 units
  • Ford’s overall transaction prices outpaced the industry, growing $1,200 in August as a result of strong sales of high-end Lincoln vehicles and Ford SUVs
  • Van sales grew 13 percent year-over-year to 20,355 units for their best-ever August sales performance. The growth was driven by a 17 percent uptick in Ford Transit sales to 11,993 units sold.
  • Total truck sales, including pickup trucks and vans, were down 2 percent to 88,372 units.

Ford sales decreased 9 percent to 205,239 units:

Lincoln sales increased 7 percent to 9,243 units:

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Sales Results - August 2016 - USA - Ford

MODELAUG 2016 / AUG 2015AUGUST 2016AUGUST 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
C-MAX-28.69% 1,5862,224-10.47%13,721 15,325
E-SERIES+23.36% 4,7163,823+3.06%36,122 35,048
EDGE-5.31% 11,20411,832+8.55%92,754 85,447
ESCAPE-2.80% 28,06128,870+2.52%209,699 204,539
EXPEDITION+68.33% 5,7253,401+46.13%39,446 26,994
EXPLORER-15.53% 18,29421,658-3.46%147,246 152,523
F-SERIES-6.15% 66,94671,332+6.68%527,847 494,800
FIESTA-16.06% 4,9465,892-26.23%34,577 46,872
FLEX+40.29% 1,8281,303+11.92%15,440 13,796
FOCUS-27.87% 11,77216,321-14.32%128,889 150,427
FUSION-32.61% 19,05228,270-8.06%189,892 206,533
HEAVY TRUCKS+200.00% 1,071357+59.35%10,160 6,376
MUSTANG-16.99% 8,2999,997-6.85%80,829 86,769
POLICE INTERCEPTOR SEDAN+46.43% 883603-1.82%6,413 6,532
POLICE INTERCEPTOR UTILITY+33.43% 2,6862,013+30.12%22,033 16,933
TAURUS-26.57% 2,5313,447-11.02%24,456 27,485
TRANSIT+16.86% 11,99310,263+34.08%101,808 75,931
TRANSIT CONNECT-8.74% 3,6463,995-5.87%31,039 32,975
FORD TOTAL-9.03% 205,239225,601+1.61%1,712,371 1,685,305

Sales Results - August 2016 - USA - Lincoln

MODELAUG 2016 / AUG 2015AUGUST 2016AUGUST 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
MKC+1.66% 2,4512,411+3.10%16,700 16,198
MKS-41.12% 325552-17.10%4,083 4,925
MKT-4.21% 273285-9.70%2,690 2,979
MKX+49.91% 2,6431,763+56.46%20,388 13,031
MKZ+7.12% 2,7542,571-0.28%20,415 20,473
NAVIGATOR-24.38% 7971,054-4.12%7,362 7,678
LINCOLN TOTAL+7.03% 9,2438,636+9.73%71,638 65,284

Sales Results - August 2016 - USA - FMC Totals

BRANDAUG 2016 / AUG 2015AUGUST 2016AUGUST 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
FORD TOTAL-9.03% 205,239225,601+1.61%1,712,371 1,685,305
LINCOLN TOTAL+7.03% 9,2438,636+9.73%71,638 65,284
FMC USA TOTAL-8.43% 214,482234,237+1.91%1,784,009 1,750,589

Further Reading

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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