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Ford Offers New Loyalty Incentive Exclusively For Mustang Owners

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Ford is offering a $2,000 incentive for current owners of the Ford Mustang. Specifically, owners and lessees of 2013-2014 Mustangs can use the Ford Cash toward the purchase or lease of any 2016-2017 Ford vehicle, with the exception of certain niche models.

The Ford Authority Take

This unique offer appears to be intended to keep Mustang owners in the Ford family regardless of model in hopes of increasing loyalty to FoMoCo’s Blue Oval brand. And in that regard, we’re certain that it will accomplish its intended goal.

However, it’s worth noting that Ford’s cross-town rival, Chevrolet, recently launched an incentive that offers current Mustang owners a $2,000 discount off a 2016 Camaro. As such, Ford’s own $2,000 offer should help wandering eyes.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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