Ford To Start Offering B&O Play Audio In Vehicles

Sponsored Links

Sound is an important sensation. That’s why we love the sound of a good V8, detest road noise, and insist on having first-rate audio systems in our cars and trucks.

In fact, according to Ford, an Ipsos 2016 Automotive Audio Branding study revealed that for about one-third of new-car buyers, the brand of in-car audio equipment would have a major impact on their purchasing decision.

That’s why Ford is partnering with Harman to begin bringing audio equipment from the latter’s B&O Play brand to new Ford cars and trucks. B&O Play, launched by Bang & Olufsen (hence the name) in 2012, will replace Sony as the premium audio brand in Ford vehicles, according to Forbes. This will be the brand’s first deployment in the automotive realm, although Bang & Olufsen gear has found its way into vehicles from the likes of Audi, Mercedes, and Aston Martin.

Sponsored Links

In a press release, Ford said that B&O Play’s approach will have the audio company custom-tailoring the speaker placement and calibration to each vehicle in the Ford lineup, making for an ideal audio experience throughout the cabin, no matter the driving conditions.

“Ford and B&O Play are a perfect match among brands that stand for quality, freedom and innovative design, coming together to revolutionize the driving experience for consumers,” says Harman Executive VP of Lifestyle Audio Michael Mauser. “With our shared commitment to seamless engagement and elevated experiences, Ford is the ideal automaker to bring the transformative power of B&O Play audio to drivers and passengers worldwide.”

The video above features Ford Senior Design Strategist Anthony Prozzi as he shares the news of the automaker’s new audio partner. He’s standing within “Sound Journeys,” which is an installation created by Ford and B&O Play to illustrate the power of sound.

Sponsored Links

Trippy stuff.

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ken Block Punishes Car And Pavement In ‘Gymkhana 9’: Video

Ford To Start Selling Self-Driving Cars To Consumers Around 2025