The right-hand-drive Ford Mustang pony car is soon to infiltrate its second country on the African continent: Kenya. It launched to great excitement, fanfare, and a lengthy backorder in South Africa in late-2015.
According to the Compton Herald, the new Mustang could make a compelling case to Kenya’s luxury car customers – a market currently dominated by German brands like Mercedes-Benz, BMW, and Porsche. “The luxury car segment in Kenya grew by 4 percent last year with private companies and individuals showing a keen appetite for such vehicles,” said Cooper Motor Corporation CEO Mark Kass. “We are happy to have the Mustang in our stable.”
Cooper Motor Corporation is a Kenyan vehicle importer and assembly company based in Nairobi. The company has a long-standing relationship with Ford, having started out importing the Model T back in 1912.
Early indicators for the Ford Mustang in Kenya look positive; the Compton Herald reports that Ford dealers in sub-Saharan Africa have been swamped with inquiries and orders since it was announced that a new, right-hand-drive Mustang would be arriving in the region.
The Ford Mustang starts at the equivalent of about $51,500 US in South Africa (including VAT), with 35 to 40 units arriving in the country monthly. The quantity imported to Kenya will likely be lower due to the country’s smaller economy and population.