How To Get A Ford Focus RS Without Overpaying

Sponsored Links

With orders for the all-new Ford Focus RS hot hatch quickly filling up, some amount of dealer markup is inevitable.

Inevitable, that is, unless you exercise your smarts and diplomacy to negotiate a more fair price. Jalopnik‘s Tom McParland recently did just that for a client, and he shared a bit of insight on the process in a recent post on the website.

According to McParland, there are essentially just two steps to securing a new Ford Focus RS at or around MSRP: 1)find a high-volume Ford dealer, and 2)talk to the fleet manager there. The first step is important because, with a special, low-volume car like the new Focus RS, the buyer needs to ensure that he or she finds a dealer with an open allocation or two. McParland said that he spoke to several dealer contacts who wanted to help him, but the dealerships at which they worked sold low enough volume that they had no open allocations left for 2017.

Sponsored Links

Once a dealership with an open allocation is found, it’s time to speak to the fleet manager. Mr. McParland says that fleet managers are usually compensated differently than regular salespeople, making them more likely to sell a Focus RS without the markup as they tend to care more about sales volume than sales price.

With a little bit of legwork, Mr. McParland says he was able to secure a new Ford Focus RS for his client at MSRP, and have it shipped directly to the client’s local dealership in California for free, even though the dealer through which he brokered the deal is based in Pennsylvania. Of course, it always helps to be well-connected and have contacts at dealerships across the country, but even without those connections, you, too, can get a 2017 Ford Focus RS at MSRP by talking┬áto the right people –┬áprovided that there are enough left unsold.

Sponsored Links
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Motor Company U.S. Sales Decrease 7.7 Percent To 204,447 Units In September 2016

Ford Shelby GT350 Crashed At Houston Cars And Coffee: Video