Ford Motor Company U.S. Sales Decrease 11.7 Percent To 188,813 Units In October 2016

Ford and Lincoln dealers in the United States delivered 188,813 new vehicles in October 2016, an 11.7 percent decrease compared to October 2015. The sales are coming in a day late due to a fire at its World Headquarters on Monday, which interrupted power to one of the firm’s main data centers that handles sales reporting and tracking. As such, October reporting was extended to 8 p.m. EDT on Tuesday, giving U.S. dealers an opportunity to report month-end sales.

Sales of the Ford brand were down 12.5 percent year-over-year to 179,744 units, while Lincoln sales were up 6.9 percent to 9,069 units.

“High customer demand for our new Super Duty, including top-trim-level pickups, continues to boost transaction prices,” said Mark LaNeve, vice president for U.S. Marketing, Sales and Service. “New Super Duty is turning on dealer lots in just 18 days, and Ford’s average transaction prices are up $1,600 versus a year ago – far outpacing the industry average of $600.”

October 2016 notes (vs. October 2015, except as noted):

Ford Motor Company:

• Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 11.7 percent to 188,813 units:
  • Retail sales declined 7 percent to 143,145 units
  • Fleet sales, including daily rental, commercial and government segments, were down 24 percent, and represented 24 percent of total sales. This is consistent with FoMoCo’s plan to front-load fleet sales in 2016, prioritize Super Duty retail customers, and pause Transit Connect sales to address the previously announced door latch recall.
    • Sales to daily rental companies declined 36 percent for the month.
• Ford’s overall transaction prices were up $800 versus September. By comparison, industry transaction prices were up $460 compared to September.
• Truck sales remained positive for the automaker, with F-Series retail sales up 2 percent on strong demand of the Super Duty. High-end series Lariat, King Ranch and Platinum pickups represented 75 percent of retail sales. 2017 Super Duty was 36 percent of overall Super Duty retail sales in October.
• Overall incentive spending was up roughly $180 compared to the same time period a year ago. This compares to an industry average of $390. Compared to September, Ford’s overall incentive spending was down $570.
• The company’s days supply for October was 90 days. The automaker states that it has “been taking actions to match production with demand, as outlined during the company’s third quarter financial results”, making it “well positioned for Black Friday and year-end sales events”. The company’s previously-announced fourth-quarter North American production guidance of 700,000 vehicles remains unchanged.

Ford Motor Company Fleet Sales Summary - USA - October 2016

Ford sales decreased 12.5 percent to 179,744 units:

• Ford C-Max sales decreased 39.7 percent to 969 units
• Ford E-Series sales increased 13.78 percent to 4,592 units
• Ford Edge sales decreased 19.45 percent to 8,064 units
• Ford Escape sales decreased 4.91 percent to 23,505 units
• Ford Expedition sales decreased 0.79 percent to 3,893 units
• Ford Explorer sales decreased 14.09 percent to 16,106 units
• Ford F-Series sales increased 0.06 percent to 65,542 units
• Ford Fiesta sales decreased 6.55 percent to 3,381 units
• Ford Flex sales decreased 24.34 percent to 1,066 units
• Ford Focus sales decreased 42.96 percent to 9,368 units
• Ford Fusion sales decreased 21.05 percent to 18,686 units
• Ford Heavy Trucks sales increased 34.57 percent to 1,121 units
• Ford Mustang sales decreased 46.37 percent to 5,414 units
• Ford Police Interceptor Sedan sales decreased 6.27 percent to 792 units
• Ford Police Interceptor Utility sales increased 26.13 percent to 2,491 units
• Ford Taurus sales decreased 18.41 percent to 2,287 units
• Ford Transit sales increased 8.98 percent to 10,202 units
• Ford Transit Connect sales decreased 61.46 percent to 2,265 units

Lincoln sales increased 6.9 percent to 9,069 units:

• Lincoln Continental sales totaled 1,222 units
• Lincoln MKC sales decreased 3.33 percent to 1,916 units
• Lincoln MKS sales decreased 29.04 percent to 325 units
• Lincoln MKT sales decreased 45.61 percent to 248 units
• Lincoln MKX sales increased 4.11 percent to 2,279 units
• Lincoln MKZ sales increased 3.12 percent to 2,481 units
• Lincoln Navigator sales decreased 39.84 percent to 598 units

Sales Results - October 2016 - USA - Ford

Sales Results - October 2016 - USA - Lincoln

Sales Results - October 2016 - USA - FMC Totals

Further Reading

• Ford October 2016 sales results (Ford brand)
• Lincoln October 2016 sales results