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Ford To Continue Prioritizing Fuel-Efficiency And Mobility, Regardless Of Trump

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Ford Motor Company is planning to stay on target, continuing to prioritize fuel-efficiency and mobility despite the uncertainty that comes with a Donald Trump presidency.

Speaking to reporters after his speech at the first-ever AutoMobility LA event earlier this week, Ford CEO Mark Fields stated that the automaker would continue to forge ahead with investments in green motoring technologies – not just to appease government CAFE standards, but consumer demand, as well. “When you look at fuel economy, at the end of the day, whether it’s $4 a gallon or $2 a gallon, customers still want good fuel economy,” he said, according to Forbes. “They remember the days of $4 and $5 a gallon for gas. They know that things change.”

The automaker will also continue betting on its autonomous driving technology, as well as its broader mobility business. Ford announced over the summer that it plans to put a fully-autonomous production on the road in taxi and rideshare services sometime in 2021; that plan, and others relating to offering mobility services like shuttles in urban centers around the globe, are still in place.

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Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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