Ford Authority

MAD Industries’ Sharp, Luxurious Ford F-350: SEMA 2016

Unveiled earlier in the week at the 2016 SEMA Show in Las Vegas, this custom, 2017 Ford F-350 Super Duty concept by MAD Industries is just the thing for those who want to tow in luxury and style.

Based on the new-for-2017 F-Series Super Duty, MAD’s Ford F-350 Lariat SuperCrew is powered by the truck’s available 6.7-liter Power Stroke diesel V8, paired with the factory TorqShift 6-speed automatic. Not much has changed at all with regard to the powertrain: just a 4-inch stainless dual exhaust from Gibson, and 6-inch black ceramic-coated and intercooled tips.

Likewise, the chassis remains mostly stock, only receiving Crown Suspension components and Deaver Springs U-bolts and blocks. One-piece, 19-inch Fuel Off-Road wheels with a custom 8-lug pattern and Candy Red/gloss black details sit at each of the four corners, wrapped in Fuel Off-Road Gripper AT tires.

Instead, the majority of MAD Industries’ focus seems to have been on bestowing it with panache. Custom headlights with a full matte-black conversion and tinted amber and daytime running lamps from LightWurkz, plus a remote custom red LED system and LED parking lights elevate the truck’s exterior illumination. An electric tonneau cover from Pace Edwards covers the Line-X Platinum-protected truck bed, and AMP Research power running boards with LED entrance and exit lighting aid ingress and egress. A Ford Accessories fifth-wheel hitch kit with an 18K hitch, a 17/8-inch ball, and a 1-inch gooseneck shank see to it that this Ford F-350 can meet just about every towing need.

Inside, MAD Industries black premium leather seat covers with perforated suede inserts and red-and-gray contrast stitching liven up the interior, with a similar treatment adorning the steering wheel. Custom-painted plastics wear Jet Black and Candy Red shades, while SRP Racing anodized, Satin Black racing pedals and Lloyds Custom floor mats help to make the cockpit a more pleasant place to sit. A Focal FLAX audio system by Source AV Design Group and Rosen 7-inch headrest tablet monitors take care of occupants’ multimedia needs.

There’s plenty more aftermarket equipment worn by MAD Industries’ Ford F-350 concept; too much to list, in fact. It can still be seen on display in the Ford booth at the 2016 SEMA Show. Check back for more great news from the event.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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