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Ford Motor Company Files Trademark Application For ‘Maverick’

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Ford Motor Company has filed an application to register Maverick as a trademark with the United States Patent and Trademark Office (USPTO), Ford Authority has discovered.

Filed on December 15th, 2016, the application is assigned serial number 87269616 and specifies that the mark will be used in conjunction with “automobiles, exterior badges for automobiles.”

Ford Maverick trademark filing USPTO

FoMoCo produced a compact car called the Maverick from 1969 to 1977. The vehicle was manufactured in several points across North America, including the United States, Canada, Mexico, Venezuela, and Brazil. Based on a rear-wheel drive platform related to the original Ford Falcon, the vehicle was marketed as an affordable two-door sedan (remember the days when there were sedans with two doors?).

Whether Ford plans to resurrect the Maverick name for a new model, a concept vehicle, or something else entirely is currently unknown. Be sure to following Ford Maverick news and general Ford news right here at Ford Authority.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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