Ford Authority

Ford CEO Says He Just Re-Read Donald Trump’s ‘The Art Of The Deal’

Since first announcing his US presidential bid in 2015, Donald Trump has had plenty of unkind words for Ford Motor Company, most – if not all – relating to Ford’s decision to sink additional money into its manufacturing in the country of Mexico. The automaker denies that the new US president’s repeated lambasting played a role in its decision to cancel a $1.6-billion plant in the Mexican state of San Luis Potosi, but regardless, Ford’s relationship with the new president didn’t start particularly well.

Perhaps US President Donald Trump will regard Ford President and CEO Mark Fields more warmly, though, when he learns that Mr. Fields spent the recent holidays re-reading Trump: The Art of the Deal. According to the Detroit Metro Times, Fields read the book once already after it was published in 1987, and just read it again in order “to better understand the new occupant of the Oval Office.”

Trump: The Art of the Deal was US President Donald Trump’s first book, written with journalist Tony Schwartz. Interestingly, the Metro Times reports that Schwartz has since expressed regret at having been involved in the book, calling it a “nonfiction work of fiction.” Regardless, the half-memoir, half-business book seems to have resonated with a large audience; it reached No. 1 on the New York Times Bestseller List.

Likely higher than The Art of the Deal on Mr. Fields’ list of influential books is a title called The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, published in 1997. He mentioned the book several times in interviews prior to taking the helm at Ford in 2014.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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