Ford Mustang Sales Fall 19 Percent To 7,064 Units In December 2016

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Deliveries of the Ford Mustang in the United States totaled 7,064 units in December 2016, a decrease of 19 percent compared to the 8,742 units sold in December 2015.

Sales Numbers - Ford Mustang - December 2016 - United States

MODEL DEC 16 / DEC 15 DECEMBER 16 DECEMBER 15 YTD 16 / YTD 15 YTD 16 YTD 15
MUSTANG -19.19% 7,064 8,742 -13.42% 105,932 122,349

In the full 2016 calendar year, sales of the sports car decreased 13 percent to 105,932 units.

The Ford Authority Take

The drop in Mustang deliveries in December and in all of 2016 can be explained by a notable reduction in the popularity of passenger cars in the U.S. market, as consumers are heavily favoring crossovers (CUVs) and sport utility vehicles (SUVs). In addition, industry observers believe that the pony car segment, which includes Ford’s Mustang, Chevy Camaro, and Dodge Challenger, has reached its peak in 2015 and is now on the decline, despite positive indicators such as strong loyalty figures.

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Even so, over seven thousand deliveries of America’s perennial pony car during a winter month is not to be taken lightly.

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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2 Comments

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  1. That is a significant drop. Hopefully 2018 improvements will help some.

    On another note, I think you mean; not to be taken lightly, instead of “seriously” at the end of your last paragraph.

    • Hopefully the improvements to the 2018 Model Year do indeed get these figures up. That said, I have a feeling the drop isn’t so much about the car as it is about shifting market/consumer preference that favors crossovers. Hopefully the shift is not permanent, but a temporary phase.

      PS: thanks for the catch on the seriously/lightly. Fixed 🙂

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