Ford Tries To Save Drivers Money On Insurance With ‘DriverScore’ Integration

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Ford this week announced that its SYNC 3-equipped vehicles are the first to offer integration with the DriverScore smartphone app by IVOX Inc. The app scores users based on how safely they drive, and gives users the option of sharing that score with insurance carriers to possibly receive discounted rates.

Ford owners with the company’s SYNC 3 infotainment system can download the DriverScore app and pair their smartphones with the vehicle, at which point the app runs in the background, observing driver behavior and computing a corresponding score. An initial score is calculated based on the first 50 miles of driving with the app, and then recalculated throughout the month as additional miles are driven.

Unlike similar driver-scoring services offered through insurance carriers, DriverScore doesn’t rely on a standalone telemetry device that needs to stay plugged into the vehicle’s diagnostic port at all times, and scores are tailored to individual drivers – not vehicles. It also forwards only the score to insurance carriers, and not the data on which the score is based: speed, acceleration, braking, location, and time of day.

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“DriverScore is a great example of how SYNC AppLink makes it easy for developers, like IVOX, to create apps that enhance the ownership experience,” says Ford Global Manager of Mobile Applications and Emergency Services Dave Hatton. “Not only does it encourage good driving, it incentivizes you with the potential to save money on car insurance.”

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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