Ford Motor Company has partnered with financial tech company AutoFi to introduce a new, easy way to purchase and finance a Ford vehicle online, almost without having to set foot in a dealership.
For now, the Ford/AutoFi platform is only available from Ricart Ford in Groveport, Ohio, but Ford has plans to introduce it to dealerships across the US. Ford says the platform offers a “transparent and seamless purchase and finance experience” from the customer’s personal computer, tablet, or mobile phone. The buyer need only apply for credit, choose their financing terms, and complete the online portion of the transaction.
He or she will still need to visit the dealer in order to sign the requisite paperwork, unfortunately.
“By combining our fast and efficient credit-decision process with AutoFi’s online capability, we are making the customer experience faster, smoother and simpler,” says Ford Credit Director of Mobility Lee Jelenic. “With its experience in used-vehicle online financing and well-developed platform, AutoFi makes it easier for us to adopt new technology quickly to meet evolving consumer expectations.”
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