Aaron Brzozowski
Ford has launched its new “Commercial Vehicle Center” program at some 650 dealerships around the country that cater to commercial customers, doing away with the old “Ford Business Preferred Network” moniker, but the shift involves more than a simple rebrand.
For instance, there’s the new “Commercial Advantage Rewards” loyalty program, which allows commercial customers earn rewards for their continued business that can be redeemed at any Commercial Vehicle Center throughout the country. Additionally, Ford has kicked off an expanded training regimen for Commercial Vehicle Center employees, so that they are cross-trained by the factory to meet the automaker’s new, greater demands for service, sales, and finance expertise.
Finally, Ford has launched a new-and-improved stocking program to increase parts availability at all locations. And, since Ford Commercial Vehicle Center service departments are open at least 55 hours per week, customers can look forward to experiencing minimal downtime.
“Nearly 30 years ago, Ford established its first program to improve the purchase experience for our commercial vehicle customers,” says Ford Commercial Vehicle Sales and Marketing General Manager John Ruppert. “Now we are introducing the next chapter in our commercial vehicle story, not only by rebranding the program, but by further expanding a number of program elements to improve the overall customer experience.
“Our goal is to make Ford Commercial Vehicle Center dealers the trusted choice for commercial customers by providing an easy, effortless customer experience through a comprehensive, industry-leading commercial dealer network program.”
