Ford Mustang Sales Decrease 33 Percent To 5,046 Units In January 2017

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Deliveries of the Ford Mustang in the United States totaled 5,046 units in January 2017, a decrease of 33.43 percent compared to the 6,580 units sold in January 2016.

Sales Numbers - Ford Mustang - January 2017 - United States

MODEL JAN 17 / JAN 16 JANUARY 17 JANUARY 16
MUSTANG -33.43% 5,046 7,580

The Ford Authority Take

The 33 drop in Mustang deliveries in January follows a 19 percent decrease for the pony car in December 2016. We posit that the drop is attributable to a substantial reduction in the popularity of passenger cars in the U.S. market, as consumers favor crossovers (CUVs) and sport utility vehicles (SUVs) over sedans and coupes.

In addition, industry analysts believe that the pony car segment in which Ford’s Mustang, Chevy’s Camaro, and Dodge’s Challenger compete, has peaked in 2015 and is now on the decline, despite positive indicators such as strong loyalty figures.

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That said, we wouldn’t scoff at over 5,000 Mustang deliveries during a winter month. Let’s if how the updated, 2018 Mustang helps sales.

 

Further Reading & Sales Reporting

 

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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