Ford Authority

Gary Clark Jr. Cranks Out The Jams In Lincoln Continental Grammy Ad: Ad Break

Anyone who tuned in to the Grammys last night might have seen the above TV spot for the all-new Lincoln Continental flagship sedan, which featured blues artist Gary Clark Jr., a Black Label Lincoln Continental, and a custom-built Lincoln/Revel amplifier.

“To me, the Lincoln Continental represents timeless luxury – and it sounds like it looks, straight to the point classic,” says Gary Clark Jr., who plays a new interpretation of his song “The Healing” in the television ad. “This collaboration felt like a natural fit. I don’t know a guitar player who doesn’t like amps. And this one doesn’t just look amazing, it gets you the most amazing sound.”

The amplifier featured in the commercial was designed by Lincoln Motor Company, and built by amp-builders Ben Fargen and Jeff Earl using a dozen Revel loudspeakers. The new Lincoln Continental has an available 19-speaker Revel Ultima audio system, which pairs Harman’s most-exclusive loudspeaker brand with cutting-edge audio technology to deliver a premium aural experience to Lincoln Continental customers.

“Creating a one-of-a-kind amplifier was an original way to showcase the superior sound of the Revel audio system available in most Lincoln vehicles – and celebrate the artistry of music,” says Lincoln Marketing Manager John Emmert.

Lincoln Motor Company’s collaboration with Gary Clark Jr. went well beyond a simple TV spot; on February 11th, the luxury automaker streamed a live Gary Clark Jr. concert from Lincoln’s Experience Center in Newport Beach, California. A video about the brand’s collaboration with the blues artist is also available on Lincoln’s YouTube channel.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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