The refreshed, 2018 Ford Mustang, whose bold new front-end styling was initially met with disdain by some and abject horror by others, is gradually starting to win over the public as it makes its way around to various events.
“It’s hard to show the car in photos, but people are really excited about it when they see it in person,” Ford Mustang Marketing Manager Mark Schaller told WardsAuto at the Chicago Auto Show last week. Beside CAS, the refreshed, 2018 Mustang also made an appearance at the North American International Auto Show in Detroit. It’s currently on display at the Toronto Auto Show.
“People are resistant to change at first,” Schaller said, “and our designers are pushing the envelope. If they’re not making us a little uncomfortable, they’re not doing their jobs.” (Incidentally, Ford doesn’t apply the same logic to powertrains or vehicle interiors.) He told Wards that the public’s initial, apprehensive reaction to the 2018 Ford Mustang’s design wasn’t entirely unexpected, as the Mustang-loving community is often trepidatious whenever the pony car is restyled.
Schaller went on to say that the sixth-generation pony car is enjoying growing interest among a more diverse subset of customers, including younger buyers. Newer buyers share much in common with Baby Boomers, he said, yearning for a sense of freedom, rebellion, and authenticity from Ford product much as older buyers did.
“We’re seeing the torch being passed from Boomers to Millennials,” Schaller said, “but there are a lot of similarities between the groups that span age and gender gaps.”
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