The Sad, Shameful History Of Ford’s ‘Edsel’ Marque: Video

Sponsored Links

Ford’s “Edsel” automobile marque is practically synonymous with failure. It was the brainchild of some of the greatest talent at Ford Motor Company in the 1950s, intended to market expensive, flagship models developed based on careful motivational research – a subclass of market research. Instead, it floundered in showrooms, prompting Ford to abandon the brand after just three model years.

What happened? How is it that Ford could apply so much talent and effort into a product line that would, ultimately, cost the company hundreds of millions of dollars and come to represent the pitfalls of automaker hubris?

Regular Car Reviews attempts to answer these questions in a recent piece about the history of Ford’s Edsel make.

Sponsored Links

For one thing, “Edsel” was never supposed to be the name for the new car. After eliciting countless suggestions for names from Ford’s own ranks, weighing recommendations from advertising firm Foote, Cone & Belding, and even reaching out Pulitzer Prize-winning poet Marianne Moore for ideas, not one name stood out as a clear frontrunner. By the end, it almost seemed as though Ford had no choice but to begrudgingly commit to the name “Edsel” – an early suggestion that was originally passed over because, well, it’s not terrific.

Be sure to brush up on your knowledge of the sad, shameful history of Ford’s Edsel marque by watching the full video above. It’s long, but it’s worth it for the laughs.

Sponsored Links
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Mustang Update Could Improve 2-Star Euro Safety Score

Ford To Steer Clear Of Formula One Racing, IndyCar