US Ford Dealer Asking $110k For A Shelby GT350R Mustang

At just $64,545 including destination, the 2017 Ford Shelby GT350R Mustang is a performance bargain. We’re all by now familiar with its shrieking, 5.2-liter Voodoo V8, which revs up to 8,250 RPM and produces in excess of 100 normally-aspirated horsepower per liter; its supremely-confident MagneRide dampers; and its lightweight, carbon-fiber wheels. Just try and find comparable factory performance equipment on anything else south of $100,000.

But the Shelby GT350R Mustang stops being such a bargain as soon as dealers ignore MSRP and charge a markup. Autoweek, for example, recently spotted a 2017 example at a dealership wearing a $108,120 price tag. The suggested price with options for this example is $68,120, meaning that $40,000 of the asking price – about 37 percent – is pure, simple dealer markup.

Of course, the dealer is probably counting on the fact that production for the Shelby GT350R (and the “regular” GT350) isn’t assured beyond 2018. There’s a very good chance that the exotic, high-performance Shelby model as we currently know it will go away for good soon enough, and take its excellent, high-revving 5.2-liter with it. Even still, markups this steep seem like pure evil to us.