The Lincoln Continental Black Label has added a new “Rhapsody in Blue” interior theme, named after the famous classical/jazz piece by American composer George Gershwin, and appropriately blue in color. And while it’s true that blue vehicle interiors have generally fallen out of vogue in recent years, Ford’s luxury division is wagering that the new theme will find an audience.
According to the Pantone Color Institute, which provides “color consulting services” to a range of different brands in all industries, three of the ten most fashionable colors this spring will be shades of blue. That’s quite fortuitous, as Lincoln happens to have a long and proud history of offering blue vehicle interiors, and the marque promised such an interior for the new Lincoln Continental sedan way back before it launched last year.
“Rhapsody takes a bit of our Lincoln heritage, our signature blue, and modernizes it,” says Lincoln Design Director David Woodhouse. “It’s soft, it’s beautiful, and it’s truly inspiring.”
The Lincoln Continental with Rhapsody in Blue interior theme covers the cabin in blue-dyed fine materials like Vanetian leather and Alcantara sueded cloth. It’s available as a no-cost option only on the top-spec Black Label Lincoln Continental, which starts at $64,000 including destination.
(Source: Motor1)
Comments
It’s about damn time somebody came back out with a nice blue interior color. Getting so sick to death of black gray and tan. Now they just need to abolish all that cold ugly silver trim and replace it with some warm real woodtone.
Yes, it is very nice to offer a color, but it is not at a reasonable price. You have to pay high premium for the Black Label to get it. In the the 80’s you simply chose blue interior color at NO ADDITIONAL CHARGE.