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Ford Names Tech Veteran Lynn Vojvodich To Board Of Directors

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Ford Motor Company announced today that tech-industry veteran Lynn Vojvodich will be joining its board of directors, effective April 1st.

Vojvodich, 49, started her career as a mechanical engineer, helping in the design and construction of Gulfstream jets and offshore oil rigs. She later went on to hold leadership positions at big technology firms like Microsoft and BEA Systems, and from 2013 to February of this year, she was Executive VP and Chief Marketing Officer at Salesforce – a cloud computing company and “the global leader in customer relations management,” according to Ford.

Ms. Vojvodich also serves as an independent director at The Priceline Group Inc., whose brands include Booking.com, Priceline.com, Kayak, rentalcars.com, and OpenTable. In 2006, she founded a marketing strategy firm named Take3, at which she served as a chairman.

“Lynn is a proven marketing leader and entrepreneur with a wealth of experience in transforming customer relationships,” says Ford Executive Chairman Bill Ford. “With deep experience, particularly in the software industry, she brings a unique perspective to the board that will help guide our strategy and evolving customer experience.”

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Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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