Ford Motor Company U.S. Sales Decrease 4 Percent To 208,440 Units In February 2017

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Ford and Lincoln dealers in the United States delivered 208,440 new vehicles in February 2017, a 4 percent decrease compared to February 2016. Sales of the Ford brand decreased 4.5 percent to 199,696 units, while Lincoln sales increased 8.8 percent to 8,744 units.

“We continue seeing strong consumer demand for the highest-series Super Duty pickups and the all-new F-150 Raptor, plus greater availability of 2017 model year F-150s,” said Mark LaNeve, vice president, U.S. Marketing, Sales and Service. “This drove a $3,600 increase in average transaction prices for F-Series last month alone, Lincoln had a $2,100 increase, ultimately delivering an overall company transaction price increase of $1,900 per vehicle.

February 2017 notes (vs. February 2016, except as noted):

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Ford Motor Company:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 4 percent to 208,440 units:
    • Retail sales decreased 3 percent to 134,576 vehicles
    • Fleet sales, including daily rental, commercial and government segments, decreased 5 percent to 73,864 units. The decline reflects a strong year-ago comparison, with fleet customer orders front-loaded at the beginning of 2016.
      • Daily rental deliveries accounted for 17.8 percent of total sales, down 0.8 percentage points
      • Commercial deliveries accounted for 12.3 percent of total sales, up 0.3 percentage points
      • Government deliveries accounted for 5.4 percent of total sales, up 0.1 percentage points
    • Overall car sales decreased 24 percent as customers favored trucks, SUVs and crossovers

Ford sales decreased 4.5 percent to 199,696 units:

Lincoln sales increased 8.8 percent to 8,744 units

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Sales Results - February 2017 - USA - Ford

MODELFEB 2017 / FEB 2016FEBRUARY 2017FEBRUARY 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
C-MAX-4.01% 1,3151,370-4.07%2,261 2,357
E-SERIES+3.69% 4,0163,873+6.94%7,306 6,832
EDGE-10.67% 11,12612,455-8.05%20,217 21,988
ESCAPE+15.86% 27,63723,854+11.96%48,225 43,073
EXPEDITION+48.24% 5,9063,984+45.78%9,970 6,839
EXPLORER-4.34% 19,14520,014+0.46%34,439 34,280
F-SERIES+8.66% 65,95660,697+10.44%123,951 112,237
FIESTA+6.05% 3,9813,754+19.67%7,556 6,314
FLEX+5.18% 2,4552,334-0.90%4,286 4,325
FOCUS-31.84% 12,69118,620-29.52%22,268 31,597
FUSION-35.10% 16,51225,442-29.33%32,027 45,319
GT* 3**3 *
HEAVY TRUCKS-14.91% 9761,147+0.42%2,402 2,392
MUSTANG-16.96% 8,2989,993-24.07%13,344 17,573
POLICE INTERCEPTOR SEDAN-25.33% 672900-9.74%1,223 1,355
POLICE INTERCEPTOR UTILITY+7.41% 2,5512,375+3.90%4,907 4,723
TAURUS+5.28% 4,0083,807-1.40%6,822 6,919
TRANSIT-10.00% 10,34611,496-14.25%18,116 21,127
TRANSIT CONNECT-30.81% 2,1023,038-34.87%4,200 6,449
FORD TOTAL-4.52% 199,696209,153-3.24%363,523 375,699

Sales Results - February 2017 - USA - Lincoln

MODELFEB 2017 / FEB 2016FEBRUARY 2017FEBRUARY 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CONTINENTAL* 1,079**2,246 *
MKC+12.20% 1,9591,746+13.98%3,627 3,182
MKS-97.16% 17599-96.75%37 1,137
MKT+22.65% 287234-25.98%547 739
MKX+0.63% 2,3902,375+20.13%5,318 4,427
MKZ-2.54% 2,0742,128+2.21%4,164 4,074
NAVIGATOR-1.99% 938957-4.04%1,590 1,657
LINCOLN TOTAL+8.77% 8,7448,039+15.20%17,529 15,216

Sales Results - February 2017 - USA - FMC Totals

BRANDFEB 2017 / FEB 2016FEBRUARY 2017FEBRUARY 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
FORD TOTAL-4.52% 199,696209,153-3.24%363,523 375,699
LINCOLN TOTAL+8.77% 8,7448,039+15.20%17,529 15,216
FMC USA TOTAL-4.03% 208,440217,192-2.52%381,052 390,915

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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