Ford Motor Company U.S. Sales Down 7.2 Percent To 236,250 Units In March 2017

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Ford and Lincoln dealers in the United States delivered 236,250 new vehicles in March 2017, a 7.2 percent decrease compared to March 2016. Ford brand sales decreased 7.5 percent to 226,696 units, while Lincoln sales decreased 1.4 percent to 9,554 units.

According to vice president of U.S. Marketing, Sales and Service Mark LaNeve, the automaker had “the strongest year-over-year increase in transaction prices of an truck manufacturer in the industry.”

Ford Motor Company U.S. March 2017 Sales Notes

FoMoCo sales overview:

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Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 7.2 percent to 236,250 units:
    • Retail sales decreased 1.5 percent to 157,740 vehicles
    • Fleet sales, including daily rental, commercial and government segments, decreased 16.9 percent to 78,510 units as a result of strong year-ago results that had customer orders front-loaded into early 2016. Fleet sales accounted for 33.2 percent of total sales:
      • Daily rental deliveries accounted for 15.7 percent of total sales, down 1.0 percentage points
      • Commercial deliveries accounted for 11.6 percent of total sales, down 2.5 percentage points
      • Government deliveries accounted for 5.8 percent of total sales, down 0.4 percentage points
    • Truck sales were up 2.5 percent to 102,381 units
    • SUV sales were down 3.4 percent to 76,625 units
    • Car sales were down 24.2 percent to 57,244 units

Average Transaction Prices (ATPs):

  • Based on J.D. Power and Associates PIN data, ATPs increased $1,800 in March compared to an industry increase of $190

Inventory:

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  • Gross-stock March month-end inventory, which includes in-transit and dealer stock, was 701,801 units for an 80-day supply, representing:
    • An increase of 19,701 units from the 682,100 units at the end of February 2017
    • An increase of 1 day from the 79 days supply at the end of February 2017
  • On-the-ground March month-end inventory was 578,958 units for a 66-days supply, representing:
    • An increase of 4,801 units from the 574,157 units at the end of February 2017
    • No change in the days supply of 66 days at the end of February 2017

Ford sales decreased 7.5 percent to 226,696 units:

Lincoln sales decreased 1.4 percent to 9,554 units, which include its best March retail sales performance in nine years:

Sales Results - March 2017 - USA - Ford

MODELMAR 2017 / MAR 2016MARCH 2017MARCH 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
C-MAX-21.68% 1,3331,702-11.46%3,594 4,059
E-SERIES-18.00% 4,7695,816-4.53%12,075 12,648
EDGE-16.24% 11,73014,005-11.24%31,947 35,993
ESCAPE-1.43% 28,11328,521+6.63%76,338 71,594
EXPEDITION+42.72% 5,4723,834+44.68%15,442 10,673
EXPLORER-6.36% 20,23221,605-2.17%54,671 55,885
F-SERIES+10.08% 81,33073,884+10.29%205,281 186,121
FIESTA+20.64% 5,4884,549+20.08%13,044 10,863
FLEX-14.48% 1,7962,100-5.34%6,082 6,425
FOCUS-22.46% 14,43718,618-26.90%36,705 50,215
FUSION-36.79% 18,75929,675-32.28%50,786 74,994
GT* 2**5 *
HEAVY TRUCKS-17.73% 1,3551,647-6.98%3,757 4,039
MUSTANG-27.41% 9,12012,563-25.46%22,464 30,136
POLICE INTERCEPTOR SEDAN-33.59% 611920-19.38%1,834 2,275
POLICE INTERCEPTOR UTILITY+13.72% 3,1922,807+7.56%8,099 7,530
TAURUS-5.44% 4,0304,262-2.94%10,852 11,181
TRANSIT-18.31% 12,16714,895-15.93%30,283 36,022
TRANSIT CONNECT-23.74% 2,7603,619-30.87%6,960 10,068
FORD TOTAL-7.48% 226,696245,022-4.91%590,219 620,721

Sales Results - March 2017 - USA - Lincoln

MODELMAR 2017 / MAR 2016MARCH 2017MARCH 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CONTINENTAL* 963**3,209 *
MKC+16.77% 2,2841,956+15.04%5,911 5,138
MKS-97.18% 22781-96.92%59 1,918
MKT-43.33% 221390-31.98%768 1,129
MKX-3.00% 2,6882,771+11.23%8,006 7,198
MKZ-0.04% 2,4792,480+1.36%6,643 6,554
NAVIGATOR-31.58% 8971,311-16.21%2,487 2,968
LINCOLN TOTAL-1.39% 9,5549,689+8.75%27,083 24,905

Sales Results - March 2017 - USA - FMC Totals

BRANDMAR 2017 / MAR 2016MARCH 2017MARCH 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
FORD TOTAL-7.48% 226,696245,022-4.91%590,219 620,721
LINCOLN TOTAL-1.39% 9,5549,689+8.75%27,083 24,905
FMC USA TOTAL-7.25% 236,250254,711-4.39%617,302 645,626

About The Numbers

  • All percent change figures compared to March 2016, except as noted
  • There were 27 selling days in March 2017 and 27 selling days in March 2016

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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