Global automaker Ford Motor Company and car-share service ZipCar will plant a staggering 20,869 trees in the Ochoco National Forest in Oregon this weekend, after opening up a college Earth Month campaign to encourage use of the ZipCar service on 500 college campuses across the United States.
Ford and ZipCar pledged to plant one tree for every reservation made for a Ford ZipCar from April 13th through the 23rd, and an additional tree for every carpooling photo shared by students with the hashtag #FordZipsters over the same period. The 20,869 trees that resulted from the campaign will be planted by One Tree Planted – a non-profit whose primary mission is exactly what it sounds like: planting trees. The group also works to educate and engage with people on the importance of trees to the environment.
Ford’s relationship with ZipCar first started back in 2011, and since then, the two companies have worked toward providing a cost-effective, sustainable car-sharing solution on college campuses to cut back on congestion and CO2 emissions. ZipCar is the world’s largest provider of car-sharing provider on college campuses and a leading car-sharing network, with more than 12,000 vehicles around the globe.