Ford and Lincoln dealers in the United States delivered 214,695 new vehicles in April 2017, a 7.2 percent decrease compared to April 2016. Ford brand sales decreased 7.5 percent to 205,004 units while Lincoln sales decreased 0.9 percent to 9,691 units.
It’s important to note that April 2017 had one less selling day compared to April 2016, and the results indicated herein are not adjusted for the difference in selling days.
According to vice president of U.S. Marketing, Sales and Service Mark LaNeve, the automaker saw “a $1,900 increase in transaction pricing versus an industry increase of just $210” thanks to “strong demand for high-series Super Duty trucks and diesel powertrains”. In addition, F-150 customers equipped nearly 70 percent of their trucks with EcoBoost engines last month, with dealers seeing strong demand for our new Raptor.”
In the first four months of 2017, Ford Motor Company sales decreased 5.1 percent to 831,997 units.
Ford Motor Company U.S. April 2017 Sales Notes
FoMoCo sales overview:
Sales types:
- Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 7.2 percent to 214,695 units:
- Retail sales decreased 10.5 percent to 140,762 vehicles
- Fleet sales, including daily rental, commercial and government segments, were flat at 73,933 units
- Daily rental deliveries accounted for 15.3 percent of total sales, up 3.1 percentage points
- Commercial deliveries accounted for 12.6 percent of total sales, down 0.3 percentage points
- Government deliveries accounted for 6.5 percent of total sales, down 0.4 percentage points
- Truck sales were down 4.2 percent to 91,520 units
- SUV sales were down 1.2 percent to 73,318 units
- Car sales were down 21.2 percent to 49,857 units
Average Transaction Prices (ATPs):
- Ford Motor Company ATPs remained strong, increasing $1,900 last month, outperforming the industry increase of $210
Inventory:
- Gross-stock April month-end inventory, which includes in-transit and dealer stock, was 687,970 units for an 83-day supply, representing:
- A decrease of 13,831 units from the 701,801 units at the end of March 2017
- An increase of 3 days from the 80 days supply at the end of March 2017
- On-the-ground April month-end inventory was 593,610 units for a 72-days supply, representing:
- An increase of 14,652 units from the 578,958 units at the end of March 2017
- An increase of 6 days to 72 days at the end of March 2017
Ford sales decreased 7.5 percent to 205,004 units:
- Ford C-Max sales decreased 34.07 percent to 1,469 units
- Ford E-Series sales decreased 5.99 percent to 5,199 units
- Ford Edge sales increased 5.77 percent to 12,147 units
- Ford Escape sales increased 7.18 percent to 25,637 units
- Ford Expedition sales increased 13.16 percent to 5,116 units
- Ford Explorer sales decreased 2.52 percent to 19,771 units
- Ford F-Series sales decreased 0.17 percent to 70,657 units
- Ford Fiesta sales decreased 25.39 percent to 3,329 units
- Ford Flex sales decreased 22.87 percent to 1,545 units
- Ford Focus sales decreased 17.43 percent to 13,197 units
- Ford Fusion sales decreased 19.45 percent to 16,697 units
- Ford GT sales totaled 2 units
- Ford Heavy Trucks sales decreased 20.16 percent to 1,259 units
- Ford Mustang sales decreased 36.64 percent to 8,063 units
- Ford Police Interceptor Sedan sales decreased 14.29 percent to 708 units
- Ford Police Interceptor Utility sales decreased 5.21 percent to 3,093 units
- Ford Taurus sales decreased 23.42 percent to 2,710 units
- Ford Transit sales decreased 20.03 percent to 11,500 units
- Ford Transit Connect sales decreased 12.24 percent to 2,905 units
Lincoln sales decreased 0.9 percent to 9,691 units:
- Lincoln Continental sales totaled 1,003 units
- Lincoln MKC sales decreased 3.4 percent to 2,726 units
- Lincoln MKS sales decreased 96.83 percent to 21 units
- Lincoln MKT sales decreased 49.15 percent to 240 units
- Lincoln MKX sales decreased 11.1 percent to 2,339 units
- Lincoln MKZ sales increased 24.85 percent to 2,658 units
- Lincoln Navigator sales decreased 33.58 percent to 704 units
Sales Results - April 2017 - USA - Ford
| MODEL | APR 2017 / APR 2016 | APRIL 2017 | APRIL 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| C-MAX | -34.07% | 1,469 | 2,228 | -19.47% | 5,063 | 6,287 |
| E-SERIES | -5.99% | 5,199 | 5,530 | -4.97% | 17,274 | 18,178 |
| EDGE | +5.77% | 12,147 | 11,484 | -7.13% | 44,094 | 47,477 |
| ESCAPE | +7.18% | 25,637 | 23,920 | +6.76% | 101,975 | 95,514 |
| EXPEDITION | +13.16% | 5,116 | 4,521 | +35.30% | 20,558 | 15,194 |
| EXPLORER | -2.52% | 19,771 | 20,283 | -2.27% | 74,442 | 76,168 |
| F-SERIES | -0.17% | 70,657 | 70,774 | +7.41% | 275,938 | 256,895 |
| FIESTA | -25.39% | 3,329 | 4,462 | +6.84% | 16,373 | 15,325 |
| FLEX | -22.87% | 1,545 | 2,003 | -9.50% | 7,627 | 8,428 |
| FOCUS | -17.43% | 13,197 | 15,983 | -24.62% | 49,902 | 66,198 |
| FUSION | -19.45% | 16,697 | 20,730 | -29.50% | 67,483 | 95,724 |
| GT | * | 2 | * | * | 7 | * |
| HEAVY TRUCKS | -20.16% | 1,259 | 1,577 | -10.68% | 5,016 | 5,616 |
| MUSTANG | -36.64% | 8,063 | 12,726 | -28.78% | 30,527 | 42,862 |
| POLICE INTERCEPTOR SEDAN | -14.29% | 708 | 826 | -18.03% | 2,542 | 3,101 |
| POLICE INTERCEPTOR UTILITY | -5.21% | 3,093 | 3,263 | +3.70% | 11,192 | 10,793 |
| TAURUS | -23.42% | 2,710 | 3,539 | -7.87% | 13,562 | 14,720 |
| TRANSIT | -20.03% | 11,500 | 14,381 | -17.10% | 41,783 | 50,403 |
| TRANSIT CONNECT | -12.24% | 2,905 | 3,310 | -26.26% | 9,865 | 13,378 |
| FORD TOTAL | -7.46% | 205,004 | 221,540 | -5.58% | 795,223 | 842,261 |
Sales Results - April 2017 - USA - Lincoln
| MODEL | APR 2017 / APR 2016 | APRIL 2017 | APRIL 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CONTINENTAL | * | 1,003 | * | * | 4,212 | * |
| MKC | -3.40% | 2,726 | 2,822 | +8.51% | 8,637 | 7,960 |
| MKS | -96.83% | 21 | 662 | -96.90% | 80 | 2,580 |
| MKT | -49.15% | 240 | 472 | -37.04% | 1,008 | 1,601 |
| MKX | -11.10% | 2,339 | 2,631 | +5.25% | 10,345 | 9,829 |
| MKZ | +24.85% | 2,658 | 2,129 | +7.12% | 9,301 | 8,683 |
| NAVIGATOR | -33.58% | 704 | 1,060 | -20.78% | 3,191 | 4,028 |
| LINCOLN TOTAL | -0.87% | 9,691 | 9,776 | +6.04% | 36,774 | 34,681 |
Sales Results - April 2017 - USA - FMC Totals
| BRAND | APR 2017 / APR 2016 | APRIL 2017 | APRIL 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -7.46% | 205,004 | 221,540 | -5.58% | 795,223 | 842,261 |
| LINCOLN TOTAL | -0.87% | 9,691 | 9,776 | +6.04% | 36,774 | 34,681 |
| FMC USA TOTAL | -7.19% | 214,695 | 231,316 | -5.13% | 831,997 | 876,942 |
About The Numbers
- All percent change figures compared to April 2016, except as noted
- There were 26 selling days in April 2017 and 26 selling days in April 2016
Further Reading & Sales Reporting
- Ford Motor Company news
- U.S. Ford Motor Company April 2017 sales results
- Ford April 2017 sales results (Ford brand)
- Lincoln April 2017 sales results
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
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