Ford Motor Company U.S. Sales Down 7.2 Percent To 214,695 Units In April 2017

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Ford and Lincoln dealers in the United States delivered 214,695 new vehicles in April 2017, a 7.2 percent decrease compared to April 2016. Ford brand sales decreased 7.5 percent to 205,004 units while Lincoln sales decreased 0.9 percent to 9,691 units.

It’s important to note that April 2017 had one less selling day compared to April 2016, and the results indicated herein are not adjusted for the difference in selling days.

According to vice president of U.S. Marketing, Sales and Service Mark LaNeve, the automaker saw “a $1,900 increase in transaction pricing versus an industry increase of just $210” thanks to “strong demand for high-series Super Duty trucks and diesel powertrains”. In addition, F-150 customers equipped nearly 70 percent of their trucks with EcoBoost engines last month, with dealers seeing strong demand for our new Raptor.”

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In the first four months of 2017, Ford Motor Company sales decreased 5.1 percent to 831,997 units.

Ford Motor Company U.S. April 2017 Sales Notes

FoMoCo sales overview:

Sales types:

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  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 7.2 percent to 214,695 units:
    • Retail sales decreased 10.5 percent to 140,762 vehicles
    • Fleet sales, including daily rental, commercial and government segments, were flat at 73,933 units
      • Daily rental deliveries accounted for 15.3 percent of total sales, up 3.1 percentage points
      • Commercial deliveries accounted for 12.6 percent of total sales, down 0.3 percentage points
      • Government deliveries accounted for 6.5 percent of total sales, down 0.4 percentage points
    • Truck sales were down 4.2 percent to 91,520 units
    • SUV sales were down 1.2 percent to 73,318 units
    • Car sales were down 21.2 percent to 49,857 units

Average Transaction Prices (ATPs):

  • Ford Motor Company ATPs remained strong, increasing $1,900 last month, outperforming the industry increase of $210

Inventory:

  • Gross-stock April month-end inventory, which includes in-transit and dealer stock, was 687,970 units for an 83-day supply, representing:
    • A decrease of 13,831 units from the 701,801 units at the end of March 2017
    • An increase of 3 days from the 80 days supply at the end of March 2017
  • On-the-ground April month-end inventory was 593,610 units for a 72-days supply, representing:
    • An increase of 14,652 units from the 578,958 units at the end of March 2017
    • An increase of 6 days to 72 days at the end of March 2017

Ford sales decreased 7.5 percent to 205,004 units:

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Lincoln sales decreased 0.9 percent to 9,691 units:

Sales Results - April 2017 - USA - Ford

MODELAPR 2017 / APR 2016APRIL 2017APRIL 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
C-MAX-34.07% 1,4692,228-19.47%5,063 6,287
E-SERIES-5.99% 5,1995,530-4.97%17,274 18,178
EDGE+5.77% 12,14711,484-7.13%44,094 47,477
ESCAPE+7.18% 25,63723,920+6.76%101,975 95,514
EXPEDITION+13.16% 5,1164,521+35.30%20,558 15,194
EXPLORER-2.52% 19,77120,283-2.27%74,442 76,168
F-SERIES-0.17% 70,65770,774+7.41%275,938 256,895
FIESTA-25.39% 3,3294,462+6.84%16,373 15,325
FLEX-22.87% 1,5452,003-9.50%7,627 8,428
FOCUS-17.43% 13,19715,983-24.62%49,902 66,198
FUSION-19.45% 16,69720,730-29.50%67,483 95,724
GT* 2**7 *
HEAVY TRUCKS-20.16% 1,2591,577-10.68%5,016 5,616
MUSTANG-36.64% 8,06312,726-28.78%30,527 42,862
POLICE INTERCEPTOR SEDAN-14.29% 708826-18.03%2,542 3,101
POLICE INTERCEPTOR UTILITY-5.21% 3,0933,263+3.70%11,192 10,793
TAURUS-23.42% 2,7103,539-7.87%13,562 14,720
TRANSIT-20.03% 11,50014,381-17.10%41,783 50,403
TRANSIT CONNECT-12.24% 2,9053,310-26.26%9,865 13,378
FORD TOTAL-7.46% 205,004221,540-5.58%795,223 842,261

Sales Results - April 2017 - USA - Lincoln

MODELAPR 2017 / APR 2016APRIL 2017APRIL 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CONTINENTAL* 1,003**4,212 *
MKC-3.40% 2,7262,822+8.51%8,637 7,960
MKS-96.83% 21662-96.90%80 2,580
MKT-49.15% 240472-37.04%1,008 1,601
MKX-11.10% 2,3392,631+5.25%10,345 9,829
MKZ+24.85% 2,6582,129+7.12%9,301 8,683
NAVIGATOR-33.58% 7041,060-20.78%3,191 4,028
LINCOLN TOTAL-0.87% 9,6919,776+6.04%36,774 34,681

Sales Results - April 2017 - USA - FMC Totals

BRANDAPR 2017 / APR 2016APRIL 2017APRIL 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
FORD TOTAL-7.46% 205,004221,540-5.58%795,223 842,261
LINCOLN TOTAL-0.87% 9,6919,776+6.04%36,774 34,681
FMC USA TOTAL-7.19% 214,695231,316-5.13%831,997 876,942

About The Numbers

  • All percent change figures compared to April 2016, except as noted
  • There were 26 selling days in April 2017 and 26 selling days in April 2016

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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