Ford Authority

2018 Ford F-150 To Offer First-In-Segment Driver Assist Tech

The full-size Ford F-150 pickup, already a pioneer for its body made up of the same stuff that carries your favorite packaged beverages, will debut some first-in-segment safety technologies when the 2018 model goes on sale later this year.

For instance, the refreshed, 2018 Ford F-150 will ship with Adaptive Cruise Control with Stop-and-Go – a segment-exclusive feature, according to website This will allow the driver to set the truck’s cruising speed to match that of the vehicle in front of it, the truck automatically maintaining a safe following distance even if the other vehicle decelerates. The F-150 will automatically brake if need be, even to a complete stop, automatically getting going again when the other vehicle does.

The feature, available with all powerplants, will surely prove its usefulness to anyone who spends a sizable amount of time in bumper-to-bumper traffic.

In addition, the 2018 Ford F-150’s new Precollision Alert with Pedestrian Detection is also a segment first, which uses RADAR and a camera to continuously scan for potential collision risks on the road ahead, including people. If a risk is detected, the vehicle will sound an alarm and administer a visual warning, before automatically applying the brakes should the driver fail to react. The feature will be optional on Lariat, King Ranch, and Platinum models, and standard on the Ford F-150 Limited.

Impressively, reports that new software parameters help the truck to account for towing weight and large payloads, meaning the system ought to perform even when the new F-150 has extra weight to account for.

The Ford F-150’s existing suite of active driver assists, which includes Ford’s Lane Keeping System and Blind Spot Monitoring with Rear Cross-Traffic Alert, will return for 2018, making the revamped pickup one of the most attentive, safe trucks on the market.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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