Ford Motor Company is reportedly in talks with Universal Pictures over the use of the word “raptor,” as the latter company, which is the distributor for the Jurassic Park film franchise, might have obvious reason to want to apply the term to some of its movie-themed toy vehicles.
Ford, which builds the F-150 Raptor off-road truck and thus holds a trademark on the term as it applies to vehicles (and toy vehicles), has a vested interest in controlling how the moniker is used.
The Drive reached out to Ford for comment, and company spokesperson Bradley Carroll responded by saying: “We continue to have conversations with Universal over the use of the Raptor trademark, specifically when it comes to the use in naming of toy vehicles, which Ford already has in the marketplace.”
“There isn’t a dispute, just folks trying to clarify the use of ‘Raptor’ on toy vehicles,” Carroll specified. “We anticipate we will reach an agreement that will work for all parties involved.”
The fifth installment in the Jurassic Park franchise, Jurassic World 2, is scheduled for release next summer. Chris Pratt will reprise his role as Navy veteran Owen Grady, while Jeff Goldblum will resurrect the character of Dr. Ian Malcolm from the first and second Jurassic Park films.
We can only hope the all-new, 2017 Ford F-150 Raptor makes an appearance.