Ford Wants To Use Data To Make Service Garages ‘Dynamic’ Enough For Ride-Share Fleets

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As ride-share fleets grow in size, Ford Motor Company wants its dealer service network to be ready for the tide of incoming vehicles requiring expedient servicing.

“When you have ride-sharing vehicles, the last thing you want is to put that in a dealership and wait four, five days to get it back, because that’s downtime,” said Ford Smart Mobility CEO Raj Rao at a connected-car conference in Detroit on Thursday. “Our view is that dealers need to provide more real-time services. They need to anticipate when your vehicle should be serviced… they need to be a lot more dynamic.”

Ford hopes to accomplish this through the use of data. The automaker has been investing in telematics in a big way over recent years, and by sharing certain data – e.g. driver schedules – with dealer service garages, those garages can get a sense of when to tend to vehicles without imposing on their normal usage cycles.

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“That starts to create dynamic use of capacity for the dealer network,” the Ford Smart Mobility CEO said. “Over time, you can start building a model that predicts that.”

Importantly, it might mean garages have to start offering one-hour servicing or even overnight repairs; more than likely, that would mean higher operating costs. But Rao says those costs would be offset by the virtues of having a more efficient service network.

(Source: Automotive News)

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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