• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Ford CEO Jim Hackett Doesn’t Want Robots Owning The Road

Sponsored Links

Ford Motor Company CEO Jim Hackett rejects the notion that autonomous vehicles could swiftly take over the road after the technology reaches production. At Ford’s City of Tomorrow event in San Francisco Thursday, Hackett laid out his vision for the future of mobility, predicting that vehicle autonomy will trickle into the market gradually, easing challenges like finite parking space and limited vehicle access over time.

In the process, companies oughtn’t forget that people – not robots – are the focus, he suggests.

“When you paint the robots as perfect and humans as imperfect, we’ve made a big mistake,” Hackett said, according to Automotive News Europe. “We don’t need the robot to get around.”

Sponsored Links

Ford’s current plans involve putting a production level-4 autonomous car on the road in ride-share and ride-hail fleets in 2021. The Society of Automotive Engineers defines a level-4 self-driving vehicle as one that can operate independently without requiring human intervention, but typically only within a defined area. Ford’s first self-driving production vehicle won’t have a steering wheel or pedals, nor will it be available for private individuals to purchase.

Hackett said Thursday that companies like Ford must take pains to make an egalitarian transportation system that takes into account all perspectives. He said that the technology itself is incapable of addressing issues of equal access on its own.

“Networks only get stronger by inclusion; there’s no gain by carving someone out,” he said.

Sponsored Links
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

2 Comments

Leave a Reply
  1. AI, Deep Thought, and Swarm Intellegence are great steps forward in digital assistance but in the automotive world, I’d prefer it stayed in ride-share applications and luxury digital chauffeurs. The International conference: AI Automotive, held 28-29 November 2017 in Munich, Germany would be the perfect place to see what’s possible in our near future.

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Australia Recalls Ford Focus Over Potential Fuel Leak Issues

Ford Prepares For Woodward Dream Cruise With Collection Of Fan Photos