Ford Motor Company U.S. Sales Decrease 7.5 Percent To 200,212 Units In July 2017

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Ford and Lincoln dealers in the United States delivered 200,212 new vehicles in July 2017, a 7.5 percent decrease compared to July 2016. Ford brand sales decreased 7.7 percent to 191,337 units while Lincoln sales decreased 2.5 percent to 8,875 units.

According to vice president of U.S. Marketing, Sales and Service Mark LaNeve, “Customers across the country drove retail gains of Ford brand SUVs in July. SUV retail sales were up 9.1 percent nationally, with growth in every region of the country. High-series SUVs were in strong demand with customers representing nearly 30 percent of retail sales.

Ford Motor Company U.S. July 2017 Sales Notes

FoMoCo sales overview:

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Sales types:

  • Cumulative Ford Motor Company sales, which consist of Ford and Lincoln sales, decreased 7.5 percent to 200,212 units:
    • Retail sales decreased 1.0 percent to 159,492 vehicles; retail market share increased in July
    • Fleet sales, including daily rental, commercial and government segments, decreased 26.4 percent to 40,720 units due to a decline in Rental and Commercial sales. In fact, half of the decline is related to the lower Transit sales associated with a recall delivery hold:
      • Daily rental deliveries accounted for 4.4 percent of total sales, down 3.2 percentage points
      • Commercial deliveries accounted for 10.1 percent of total sales, down 1.5 percentage points
      • Government deliveries accounted for 5.9 percent of total sales, down 5.2 percentage points
    • Truck sales decreased 7.1 percent to 80,886 units
    • SUV sales increased 2.2 percent to 71,067 units
    • Car sales decreased 19.4 percent to 48,259 units

Average Transaction Prices (ATPs):

  • Ford Motor Company did not disclose ATPs for July. However, the firm did report a $2,500 increase in F-Series ATPs to $45,000 per vehicle versus July 2016 due to demand for high-series Super Duty and F-150 Raptor

Inventory:

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  • Ford maintains optimal inventory levels versus the industry, with days’ supply even versus year-ago and June
  • Gross-stock July month-end inventory, which includes in-transit and dealer stock, was 616,824 units for a 77-days supply, representing:
    • A decrease of 79,450 units from the 696,274 units at the end of June 2017
    • A decrease of 24,596 units from the 641,420 units at the end of July 2016
    • A decrease of 2 days from the 79 days supply at the end of June 2017
    • An equal amount of days supply as the 77 days at the end of July 2016
  • On-the-ground July month-end inventory was 531,330 units for a 66-day supply, representing:
    • A decrease of 48,521 units from the 579,851 units at the end of June 2017
    • A decrease of 42,190 units from the 573,520 units at the end of July 2016
    • An equal amount of days supply as the 66 days at the end of June 2017
    • A decrease of 3 days from the 69 days supply at the end of July 2016

Ford sales decreased 7.7 percent to 191,337 units:

  • Ford C-Max sales decreased 1.5 percent to 1,839 units
  • Ford E-Series sales decreased 17.33 percent to 3,316 units
  • Ford Edge sales increased 6.13 percent to 11,156 units, a new July record
  • Ford Escape sales increased 5.54 percent to 27,716 units; retail sales increased 4.3 percent and approximately 30 percent of retail sales were high-series Titanium models
  • Ford Expedition sales decreased 39.34 percent to 3,617 units
  • Ford Explorer sales increased 12.93 percent to 18,763 units; retail sales were up 20.4 percent, gaining in every region of the country, including:
    • 21 percent increase in the Northeast
    • 20 percent increase in the Southeast
    • 28 percent increase in the Great Lakes
    • 21 percent increase in Central region
    • 18 percent increase in the West
    • What’s more, 33 percent of Explorer retail sales came from high-series Limited, Sport and Platinum models
  • Ford F-Series sales increased 5.8 percent to 69,467 units
    • Customers heavily favored high-series Super Duty pickups in July, representing 53 percent of the mix, driving average transaction prices for Super Duty to just over $55,000 per truck, a $4,600 increase versus year-ago levels
  • Ford Fiesta sales decreased 12.46 percent to 3,582 units
  • Ford Flex sales decreased 13.34 percent to 1,540 units
  • Ford Focus sales increased 18.12 percent to 16,505 units
  • Ford Fusion sales decreased 42.16 percent to 13,886 units
  • Ford GT sales totaled 8 units
  • Ford Heavy Trucks sales decreased 26.18 percent to 894 units
  • Ford Mustang sales decreased 35.12 percent to 6,206 units
  • Ford Police Interceptor Sedan sales decreased 23.36 percent to 643 units
  • Ford Police Interceptor Utility sales increased 7.33 percent to 2,766 units
  • Ford Taurus sales decreased 0.27 percent to 2,224 units
  • Ford Transit sales decreased 67.27 percent to 3,710 units
  • Ford Transit Connect sales decreased 28.45 percent to 3,499 units
  • Sales of Ford brand CUVs and SUVs totaled 65,558 units, an increase of 2.9 percent; the vehicles set a new sales record of 472,022 units in the first seven months of 2017, positioning the lineup well for the upcoming launches of the all-new Expedition and EcoSport

Lincoln sales decreased 2.5 percent to 8,875 units:

In the first seven months of 2017, Ford Motor Company sales decreased 4.3 percent to 1,501,314 units.

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Sales Results - July 2017 - USA - Ford

MODELJUL 2017 / JUL 2016JULY 2017JULY 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
C-MAX-1.50% 1,8391,867-12.37%10,634 12,135
E-SERIES-17.33% 3,3164,011-1.52%30,930 31,406
EDGE+6.13% 11,15610,512+1.06%82,413 81,550
ESCAPE+5.54% 27,71626,260+1.67%184,672 181,638
EXPEDITION-39.34% 3,6175,963+3.00%34,734 33,721
EXPLORER+12.93% 18,76316,615+6.41%137,224 128,952
F-SERIES+5.80% 69,46765,657+8.34%499,327 460,901
FIESTA-12.46% 3,5824,092-4.96%28,162 29,631
FLEX-13.34% 1,5401,777-3.59%13,123 13,612
FOCUS+18.12% 16,50513,973-15.28%99,226 117,117
FUSION-42.16% 13,88624,007-29.11%121,111 170,840
GT* 8**29 *
HEAVY TRUCKS-26.18% 8941,211-16.39%7,599 9,089
MUSTANG-35.12% 6,2069,565-29.94%50,814 72,530
POLICE INTERCEPTOR SEDAN-23.36% 643839-12.77%4,824 5,530
POLICE INTERCEPTOR UTILITY+7.33% 2,7662,577+2.63%19,856 19,347
TAURUS-0.27% 2,2242,230-0.82%21,745 21,925
TRANSIT-67.27% 3,71011,335-21.93%70,120 89,815
TRANSIT CONNECT-28.45% 3,4994,890-28.60%19,559 27,393
FORD TOTAL-7.74% 191,337207,381-4.71%1,436,102 1,507,132

Sales Results - July 2017 - USA - Lincoln

MODELJUL 2017 / JUL 2016JULY 2017JULY 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CONTINENTAL* 958**7,204 *
MKC-0.42% 2,1292,138+9.44%15,594 14,249
MKS-97.12% 9313-96.89%117 3,758
MKT-12.74% 226259-21.27%1,903 2,417
MKX-8.81% 2,4222,656+1.01%17,924 17,745
MKZ-19.17% 2,3992,968-5.21%16,741 17,661
NAVIGATOR-4.19% 732764-12.73%5,729 6,565
LINCOLN TOTAL-2.45% 8,8759,098+4.51%65,212 62,395

Sales Results - July 2017 - USA - FMC Totals

BRANDJUL 2017 / JUL 2016JULY 2017JULY 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
FORD TOTAL-7.74% 191,337207,381-4.71%1,436,102 1,507,132
LINCOLN TOTAL-2.45% 8,8759,098+4.51%65,212 62,395
FMC USA TOTAL-7.51% 200,212216,479-4.35%1,501,314 1,569,527

About The Numbers

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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