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Ford Mustang Reclaims Lead In July Pony Car Sales

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The Ford Mustang reclaimed first place in the US pony car sales race last month, selling 6,206 units in July to the Dodge Challenger’s 5,333 and the Chevrolet Camaro’s 4,713. The Mustang, which is routinely the best-selling pony car in the United States, was dethroned temporarily last month as Dodge Challenger sales surged to 6,605 units.

Sales of the Ford Mustang stand at just 50,814 units for the year through July – down 30% from their level over the same period in 2016 – as fans await an updated model slated to begin arriving at dealerships this fall for the 2018 model year. The refreshed pony car features a lower hood with a sleeker front-end design, and the GT trim gets a new iteration of the familiar 5.0-liter Coyote V8 that makes an extra 25 horsepower and 20 lb-ft of torque thanks to a dual-injection system.

The Ford Mustang closed out last year with 105,932 unit sales in the US – down more than 13% from 2015’s 122,349 sales. If current trends hold, sales will be down substantially yet again by the end of 2017 – but of course, the arrival of the updated 2018 model should inject some fresh adrenaline back into the S550 Mustang’s sales.

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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