Ford Brand U.S. Sales Down 7.7 Percent To 191,337 Units In July 2017

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July 2017 sales of FoMoCo’s Ford brand totaled 191,337 units in the United States, a decrease of 7.7 percent compared to July 2016.

Sales on an individual model basis were as follows:

  • Ford C-Max sales decreased 1.5 percent to 1,839 units
  • Ford E-Series sales decreased 17.33 percent to 3,316 units
  • Ford Edge sales increased 6.13 percent to 11,156 units, a new July record
  • Ford Escape sales increased 5.54 percent to 27,716 units; retail sales increased 4.3 percent and approximately 30 percent of retail sales were high-series Titanium models
  • Ford Expedition sales decreased 39.34 percent to 3,617 units
  • Ford Explorer sales increased 12.93 percent to 18,763 units; retail sales were up 20.4 percent, gaining in every region of the country, including:
    • 21 percent increase in the Northeast
    • 20 percent increase in the Southeast
    • 28 percent increase in the Great Lakes
    • 21 percent increase in Central region
    • 18 percent increase in the West
    • What’s more, 33 percent of Explorer retail sales came from high-series Limited, Sport and Platinum models
  • Ford F-Series sales increased 5.8 percent to 69,467 units
    • Customers heavily favored high-series Super Duty pickups in July, representing 53 percent of the mix, driving average transaction prices for Super Duty to just over $55,000 per truck, a $4,600 increase versus year-ago levels
  • Ford Fiesta sales decreased 12.46 percent to 3,582 units
  • Ford Flex sales decreased 13.34 percent to 1,540 units
  • Ford Focus sales increased 18.12 percent to 16,505 units
  • Ford Fusion sales decreased 42.16 percent to 13,886 units
  • Ford GT sales totaled 8 units
  • Ford Heavy Trucks sales decreased 26.18 percent to 894 units
  • Ford Mustang sales decreased 35.12 percent to 6,206 units
  • Ford Police Interceptor Sedan sales decreased 23.36 percent to 643 units
  • Ford Police Interceptor Utility sales increased 7.33 percent to 2,766 units
  • Ford Taurus sales decreased 0.27 percent to 2,224 units
  • Ford Transit sales decreased 67.27 percent to 3,710 units
  • Ford Transit Connect sales decreased 28.45 percent to 3,499 units
  • Sales of Ford brand CUVs and SUVs totaled 65,558 units, an increase of 2.9 percent; the vehicles set a new sales record of 472,022 units in the first seven months of 2017, positioning the lineup well for the upcoming launches of the all-new Expedition and EcoSport

In the first seven months of 2017, U.S. Ford brand deliveries decreased 4.71 percent to 1,436,102 units.

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Sales Results - July 2017 - USA - Ford

MODELJUL 2017 / JUL 2016JULY 2017JULY 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
C-MAX-1.50% 1,8391,867-12.37%10,634 12,135
E-SERIES-17.33% 3,3164,011-1.52%30,930 31,406
EDGE+6.13% 11,15610,512+1.06%82,413 81,550
ESCAPE+5.54% 27,71626,260+1.67%184,672 181,638
EXPEDITION-39.34% 3,6175,963+3.00%34,734 33,721
EXPLORER+12.93% 18,76316,615+6.41%137,224 128,952
F-SERIES+5.80% 69,46765,657+8.34%499,327 460,901
FIESTA-12.46% 3,5824,092-4.96%28,162 29,631
FLEX-13.34% 1,5401,777-3.59%13,123 13,612
FOCUS+18.12% 16,50513,973-15.28%99,226 117,117
FUSION-42.16% 13,88624,007-29.11%121,111 170,840
GT* 8**29 *
HEAVY TRUCKS-26.18% 8941,211-16.39%7,599 9,089
MUSTANG-35.12% 6,2069,565-29.94%50,814 72,530
POLICE INTERCEPTOR SEDAN-23.36% 643839-12.77%4,824 5,530
POLICE INTERCEPTOR UTILITY+7.33% 2,7662,577+2.63%19,856 19,347
TAURUS-0.27% 2,2242,230-0.82%21,745 21,925
TRANSIT-67.27% 3,71011,335-21.93%70,120 89,815
TRANSIT CONNECT-28.45% 3,4994,890-28.60%19,559 27,393
FORD TOTAL-7.74% 191,337207,381-4.71%1,436,102 1,507,132

About The Numbers

  • All percent change figures compared to Ford July 2016 sales, except as noted
  • There were 25 selling days in July 2017 and 26 selling days in July 2016

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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One Comment

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  1. I know how to solve the problem – sell your Raptors for MSRP instead of 10-15,000. over. I would order a 2018 today if the markup game would stop.

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