Ford F-Series Sales Increase 33.3 Percent To 5,535 Units In August 2017

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In the United States, Ford F-Series deliveries totaled 77,007 units in August 2017, an increase of about 15 percent compared to 66,946 units sold in August 2016.

August marked the start of sales for the new 2018 Ford F-150, with 54 percent of customers requesting Lariat, King Ranch, Platinum and Limited trim trucks with 88 percent in SuperCrew and almost 60 percent equipped with the 3.5L EcoBoost V-6 engine.

Demand remains strong for high trim-level F-Series Super Duty trucks, with Lariat, King Ranch, and Platinum accounting for 53 percent or retail sales during the month. This, together, with demand for Raptor, resulted in a $3,400 gain in F-Series average transaction prices versus 2016, which is now $45,600 per vehicle.

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Average Transaction Prices for F-Series Super Duty totaled over $55,000 per truck, a $5,500 increase. This is $7,000 more than the average transaction pricing of the luxury segment, at $48,000.

In the first eight months of the year, F-Series sales increased about 9 percent to 576,334 units.

MODEL AUG 2017 / AUG 2016 AUGUST 2017 AUGUST 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
F-SERIES +15.03% 77,007 66,946 +9.19% 576,334 527,847

The results enabled the F-Series to remain king of the full-size pickup truck segment in August, easily outselling all of its competitors and posting the highest growth rate (outside of the Nissan Titan).

By comparison, Chevrolet Silverado sales increased 3.89 percent to 54,448 and GMC Sierra sales decreased 1.28 percent to 17,245 units — giving the GM twins a combined total of 71,702 trucks in the segment. Ram Truck sales decreased 6.6 percent to 37,608 units, Toyota Tundra sales increased 0.6 percent to 10,320 units, Nissan Titan sales increased 182 percent to 3,521 units, and Honda Ridgeline sales decreased 24 percent to 2,6210 units.

Sales Numbers - Mainstream Two-Door Sports Cars - August 2017 - USA

MODEL AUG 17 / AUG 16 AUGUST 17 AUGUST 16 YTD 17 / YTD 16 YTD 17 YTD 16
F-SERIES +15.03% 77,007 66,946 +9.19% 576,334 527,847
SILVERADO +3.89% 54,448 52,408 -4.42% 363,354 380,176
RAM PICKUP -6.60% 37,608 40,265 +4.62% 327,759 313,294
SIERRA -1.28% 17,254 17,478 -6.83% 136,370 146,372
TUNDRA +4.51% 10,320 9,875 -1.06% 74,518 75,315
TITAN +182.13% 3,521 1,248 +274.28% 31,776 8,490
RIDGELINE -24.06% 2,610 3,437 +152.33% 23,792 9,429
TOTAL +5.80% 202,768 191,657 +5.00% 1,533,903 1,460,923

About The Numbers

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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